-
Understanding Customer Segmentation: A Data-Driven Approach | by Shane Reichlin | Medium
Achieving a deep understanding of your customers is a key competitive advantage in today’s data-driven business environment. Customer segmentation allows businesses to divide their customer base into…
-
Detecting Credit Card Fraud Using Machine Learning | by Shane Reichlin | Medium
In a world where billions of dollars are processed daily through digital transactions, the threat of credit card fraud looms large. In 2021 alone, global digital payment transactions were projected…